Evaluation Question 3
Thursday, February 23, 2017What have your learnt from your audience feedback?
After completing and distributing the final music video to youtube and across social media platforms we received a range of different. As well as this we showcased the video to our media class to gain some additional perspective from fellow students.
These are a few examples of the feedback we received:
Positive:
- "Great shots and editing - really professional and effective outcome"
- "Very good editing effects that fit well".
Critical Feedback (Improvement):
- "The underlying narrative is slightly conventional, not very original but it is well done".
- "I like start however it could be slightly shorted before the music starts"
- "Shorten the beginning footage as I feel like it too long for a music video although it depends on what you were going for?"
Another aspect of the music video that people commented on was the "colour grading". They really liked how we had achieved this vintage style which created an interesting effect. They also said that the switch between colours to represent different emotions was effective and really helped engage the audience with the characters. For example, when the couple are arguing and the girl is leaving the colour grading has mainly a blue hue. This creates an undertone of melancholy and depression which helps create an emotive impression on the audience thus gaining the attention of the video. However, for the happier memory sequences we used a much warmer, vintage hue which made the film look almost "soft" and more romantic. This with the effects of the film grain really bring character to the video which is something our audience seemed to enjoy.
From the feedback we received we have gained additional information regarding our music video. This information was critical in helping us develop our media product as well as give us a further undestanding of how media is consumed.
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