Little White Lies Digi pack Research
Thursday, November 24, 2016
Before designing the Digi pack I have undertaken some additional research to help with our own design style. This is a design publication called "Little White Lies" which gives monthly information about artistic films and anything else film related. I really like this graphic style and is something we would like to incorporate into the CD case as well as the poster. One thing I noticed in the design of the publication was the bright colours and impacting typography that was used. This really helps the audience engage with the design and would ultimately increase the chance of them listening and purchasing the music. The magazine also has very few adverts used throughout it as well as very high quality, artsy photographs which have been used to great effect. We can imagine that this magazine costs much more than typical magazines and would most likely have been printed using high quality printing presses such as lithographic or Rotogravure.
Whats more, instead of using standard pictures it uses hand drawings. The company has obviously hired a number of artists to make transcriptions from photographs of famous celebrities. This combined with interesting geometric shapes and patterns make the overall aesthetic bright and energetic making the entire page look interesting and busy. Comparing this to another film magazine called "Empire" we can clearly see the difference between the different graphic styles. This is very much more photographically based instead of mainly artwork based images or graphics.
Empire magazine - A style that works for the mainstream films and audiences who are more concerned by the latest film news as opposed to the actual design and style of the magazine. These types of publications are released more frequently than the likes of "Little white lies" simply because it takes much less time to compose and design the magazine using images and basic typography. There has been no clear thought as to what images could be used to make an artful impact, instead images are chosen based on vibrancy and scene which makes it stand out from other magazines.
Each page is completely different and utilizes a range of colours and textures to help compose each scene. Another thing I noticed was how the designer had thought about how the scene would have an impact on the viewer in terms of both pages working together. So for example, in the image below we see the camera projector which is shining light on the woman on the opposite page. This only adds to the continuity of the design but this ultimately makes it more professional and striking as each double page is another piece
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