1) conventions of certain genres shown in their music video
Pop:
The main convention of pop music videos is hat they are very upbeat and happy videos taking place on exotic locations and tend to revolve a lot around the singer themselves. There is normal a lot of bright warm course shown with quick choppy editing techniques, this editing style add to the usual fast pace of pop music.



The opening to this video is very colourful, all of the costumes are made out of sweets and so are bright colours that stand out and catch your eye. The special effects are used very well to create the impression of this taking place on clouds and having these sweets come to life. as with many pop songs this revolves around the artists themselves, not having a very linear narrative.

Rock:
rock music tends to revolve around the band and has less narrative than other genres of music, the videos are also simplistic a lot of the time being in abandoned buildings or wide open spaces, the lack of narrative in the video means that your attention is focused on the band a lot more.



This music video doesn't have a narrative at all and like most rock songs revolves around the band entirely, the cost sin this video are very casual and there isn't a dress code for the band that would suggest anything to the narrative. Like a lot of rock music videos the band is situated in a big open space, the lighting adds to the video a lot as it is dark in this building apart from an large circle spotlight on the band themselves.

Punk:
the conventions of punk music videos are normally a lot more aggressive than pop for example, they can have either a strong narrative or also can be about the band a lot. as well as being aggressive the narrative is often also quite jokey and that of a relaxed nature. the editing style on these music videos reflects the songs and has quite sharp cuts from one  location and scene to another.



This music video follows the conventions of the genre perfectly it has a small narrative following the band diving, but still revolves around the band. it is very aggressive and has a defiant feel to it. The video cuts between the band and there narrative story. This video has a lot of the joke side to it as well showing the band mocking professional divers, even the location of a swimming pool where they are playing followed this jokey narrative.

 2)what genres work well in your chosen area

I think that the best genre for our chosen area the rock/indie genre would work well for us as our initial idea has a strong narrative which the indie genre has a lot of, although we would like the music video to have the pace of the rock genre with more narrative.